DG FastChannel, the leading provider of digital media services to the advertising, entertainment and broadcast industries, today announced an ongoing partnership with the Univision Television Group, a division of Univision Communications Inc., that will enable Univision-owned and operated affiliates to receive high-definition (HD) advertising content for all station group programming beginning with the 2010 FIFA World Cup being held in South Africa.
As of May 1, 2010, DG FastChannel’s Spot Box HD Xtreme™ servers will be upgraded at Univision-owned and operated Univision and TeleFutura affiliates to support the delivery of high-definition (HD) commercials. In addition, DG FastChannel will be deploying servers to those stations not yet online for HD or SD spot delivery. When complete, advertisers will be able to order HD and SD spots for online distribution to the Univision Television Group, including the cable network Galavisión and all 63 owned and operated stations.
Spot Box HD Xtreme is the cornerstone of DG FastChannel’s HD Xtreme™ initiative, an end-to-end electronic video distribution solution equipping advertisers and broadcasters with a complete and robust solution for the distribution and management of HD advertisements. The features and functionality of HD Xtreme significantly increase digital spot delivery capacity and allow seamless delivery of spots in multiple HD standards.
Univision Communications, the leading Spanish-language media company in the U.S., operates a large portfolio of market-leading assets, making it a vital link to the Hispanic community for both information and entertainment. With exclusive Spanish-language broadcast rights to the highly anticipated 2010 FIFA World Cup (June 11 – July 11, 2010), this upgrade will enable advertisers to show brands in HD in top local Hispanic markets on the 63 HD commercial-enabled affiliates across the country, effectively reaching 95% of U.S. Hispanic households.
“By working with DG FastChannel, Univision will be able to offer its customers a streamlined, cost-effective approach to reaching more than 40 percent of Hispanics in the top ten Hispanic U.S. Markets,” said Scott Ginsburg, chief executive officer, DG FastChannel. “This partnership provides an excellent opportunity to engage new advertisers, agencies and post production facilities that are focused on the U.S. Hispanic market. “
“DG FastChannel’s unique technology has fast tracked our affiliate stations’ ability to show our viewers commercials in HD in time for the World Cup,” said Joanne Lynch, president, Univision Television Group. “With these timely upgrades, we intend to go to DG FastChannel first for receiving HD spots digitally.”
DG FastChannel will be showcasing the Spot Box HD Xtreme solution that enables HD commercial content to reach viewers across the country, in addition to its other digital media services at the 2010 NAB Show, April 12-15, 2010 at the Las Vegas Convention Center, booth #N5123.
For more information visit www.dgfastchannel.com.
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