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DG FastChannel Announces Industry's First and Largest 3-D Broadcast Advertising Distribution Network
April 14, 2010
Dallas, TX, April 14, 2010 – DG FastChannel, the leading provider of digital media services to the advertising, entertainment and broadcast industries, today announced that its advanced digital distribution network will continue to provide industry-leading service to broadcast advertising by launching the first and largest 3-D advertising distribution network in the industry. The Company has enhanced its platform to enable delivery of first generation 3-D file formats, and has made considerable investments to support future formats as they become available.

The 3-D distribution process supports an entirely digital workflow, and the company will continue to support the digital transmission of 3-D advertising over its proprietary platform. DG FastChannel is working with play-to-air vendors to complete an end-to-end 3-D solution.

 “Consumer, content owners and, advertisers are getting more excited about 3-D as agencies and major production companies create a greater amount of content,” said Neil Nguyen, President and COO, DG FastChannel. “It will only be a matter of time before 3-D becomes widespread, and enhancing our platform enables advertisers and broadcasters to continue to push the limits of innovation.”

While broadcasters are in the process of updating their infrastructure for 3-D, DG FastChannel is uniquely positioned to leverage its proprietary platform and expansive scalability to distribute 3-D content without burdening broadcasters’ resources. DG FastChannel’s satellite and private IP network accelerates the connection between top advertisers, agencies and broadcasters, shortening distribution time of 3-D spots, and providing a foundation for delivery of future bandwidth intensive, full resolution HD 3-D formats.
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